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is an industrial design studio designing and building functional, timeless watches and other products using high quality components.

As part of a product and brand refresh with the internal design team a new ecommerce website was built reflecting the pared down minimal signature style of the company.

The site is built on the Shopify platform with extensive customisations to support editorial content and product customisation in the order process.


About this project

Paring down the communication of functional, timeless design

Client : Instrmnt Applied Design

Date : September 2020

Category : Web